The Power of Nice

Linda Kaplan Thaler and Robin Koval  have built one of the hottest ad agencies in the country on the principle that “It pays to be nice.”  Their light and breezy style makes this book fun to read, but it’s a whole lot more than that.  It is filled with practical advice and engaging stories from their practice.

From the unexpected payoff provided by a warm friendly security guard in the lobby of the building where their office is located, to the plug they got from Donald Trump for their kindness to his wife, the authors document how powerful courtesy and good manners can be. 

Combined with incredible creative skills that have produced groundbreaking advertising including the “Aflac Duck,” these two self-described “Nice Women” have used the power of nice to become leaders in the Madison Avenue marketing game.

If you haven’t already found The Power of Nice, pick it up, it’s a quick and easy read and it will help you understand a crucial element of the quest for an ethical business model.


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