Firms of Endearment
We think this is the best business practices book ever written.
Based on sound research principles, writer David B. Wolfe and academics Rajendra S. Sisodia and Jagdish N. Sheth have created the seminal work to launch a sea change in business practices. They have provided proof positive that the road to profitability begins with an ethical business model. Case studies, graphs and tables show the positive result of maintaining high ethical standards in dealing with all stakeholders.
The authors set out to find companies that met that standard. The criteria used to choose the companies that make the cut as Firms of Endearment are organized around what the authors call “The five major stakeholders of modern corporations.”
Society— Local and broader communities as well as
governments and other societal institutions,
especially nongovernmental organizations.
Partners— Upstream, horizontal, and downstream
partners such as suppliers and retailers.
Investors— Individual and institutional shareholders,
Customers— Individual and organizational customers;
current, future, and past customers.
Employees— Current, future, and past employees along
with their families
The thirty (28 are listed in the book) firms that have been chosen to date are:
Amazon Harley-Davidson Progressive Insurance
Best Buy Honda REI
BMW IDEO Southwest Airlines
CarMax IKEA Starbucks
Caterpillar JetBlue Timberland
Commerce Bank Johnson & Johnson Toyota
Container Store Jordan’s Furniture Trader Joe’s
Costco LL Bean UPS
eBay New Balance Wegmans
Google Patagonia Whole Foods
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